Tiny Wheels

Tiny Wheels is a children's brand specializing in matchbox cars and stroller cars, designed to spark joy and imagination in young minds. For this project, I developed the complete branding, including the logo and visual identity, ensuring the brand embodied a playful yet polished aesthetic suited for kids and parents alike.

I used Adobe Illustrator to design the branding, focusing on creating a fun and engaging look that would appeal to children while maintaining a sense of quality and reliability. The challenge was crafting a logo that balanced whimsy with clarity, ensuring it was easily recognizable while fitting seamlessly across packaging and promotional materials. The final brand identity captures the essence of childhood excitement and mobility, making Tiny Wheels a visually strong and memorable brand.